Recent Projects
Ruggs Ranch Hunting Preserve
www.huntruggs.com
Weaver Solutions
www.weaver-solutions.com
Idaho Press Club
www.idahopressclub.org
Plum Hill Pure Body Essentials
www.plumhill.net
Green Leaf Air Ranch
www.greenleafairranch.com
www.alineabove.com
NAWIC Boise
www.nawicboise.org
| Twitter What? |
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Like many people, the first time I heard about Twitter was in 2008 when a young man travelling in Eqypt was arrested by the authorities and hauled to jail. For some reason the police let him keep his cell phone, while in the back of the car he sent a simple one word "tweet" from his phone. "Arrested". What followed was perhaps a turning point in human communications. What happened was, that text message was instantly fowarded to anyone who happened to be signed up to listen to his account. His friends got the message, and knowing he was in Egypt, it began an international diplomacy effort that eventually ended with the State Department getting involved and securing his release. Why does this matter? It matters because this technology is freely available to anyone, and you don't have to be a geek to use it. It matters because it is a simple tool that you can use to "soft touch" your clients. Just send them a little update to let them know what you are working on, or that you learned something new today, it doesn't have to be anything prize winning, just a gentle nudge to remind them that you are there. Some companies abuse the tool, and tweet many times a day. I recommend throttleing it back and maybe once a day at the most, or a few times a week. You have to keep in mind that like a guest that doesn't realize its time to go home, you don't want to be the one tweeting endlessly when someone has gotten the point. How does it work? First, go to www.twitter.com and sign up for an account. From there, you can let your friends know you are now on twitter and they can "follow" your tweets. You can't force them to, its completely up to them if they want to "listen" to you. Then incorporate your tweets into your website. We can help with this. You can even integrate twitter into your Facebook account. Next, think about what you want to communicate, try to keep it simple and in English, don't get fancy with the OMG IMHO blah blah. That's great for teenagers, not so great for business owners. And the most important thing, don't say something you will regret! Eric To follow my tweets, click here |
